The Design of Cultural and Innovative Products and the Practice in Animation Teaching

DOI

10.2991/icelaic-16.2017.59How to use a DOI?

Keywords

national spirits; cultural elements; cultural and innovative products; animation

Abstract

The so-called fundamental spirits of Chinese culture substantially refer to the national spirits of China; the cultural and innovative product, as the dynamic integration of culture, creativity and commodity, fully embodies the derivation and development of cultural genes. Currently, the cultural development has become the main topic for discussion on global civilization development, and all countries are intensifying their cultural expansion. The East Asia and Europe and America all have developed successful cases of cultural and innovative products and accumulated abundant experienced, and achieved worldwide successes; while for us, how to guide students to correctly and completely understand the integration of cultural creativities and commercial products in the process of relative teaching, is an inevitable issue in the current higher education links of cultural and innovative industry development in our country, but not the only simple collage of traditional elements and products. This paper makes arrangement and conclusion on the first-tier teaching and the creative experience in cultural and innovative products, expecting to provide theoretical basis for the design and creation of cultural and innovative products.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shukui Song
AU  - Ran Zhao
PY  - 2016/12
DA  - 2016/12
TI  - The Design of Cultural and Innovative Products and the Practice in Animation Teaching
BT  - Proceedings of the 2016 3rd International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2016)
PB  - Atlantis Press
SP  - 230
EP  - 232
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-16.2017.59
DO  - 10.2991/icelaic-16.2017.59
ID  - Song2016/12
ER  -