College English Teaching Reform of China under the External Propaganda Policy

DOI

10.2991/icelaic-16.2017.53How to use a DOI?

Keywords

external propaganda; cultural soft power; college English reform

Abstract

It is one of China's important national strategies to build a cultural power and to introduce its traditional culture to the world. To strengthen the external propaganda will enhance China's cultural soft power and greatly contribute to the national strategic objective. China's external propaganda has to fully aware of the international environment and keep up with the times. Its success can only be assured with timely strategic adjustments and multichannel for communication. The globalization and information modernization open up a favorable new situation for China's external propaganda, for it does not only expand the front but also enrich the Channels. Faced with the new situation, China's publicity has to grab the opportunity and absorb the ordinary citizens, especially the energetic college students, into its propaganda front and take good advantage of the interpersonal communication to spread the good voice of China. This puts forward higher requirements for college English Teaching. China's College English Teaching has to deepen its reform centering around teaching materials, teaching mode and teaching staff under the guidance of the propaganda's three principles. China's English teaching is expected to contribute to the establishment of China's international image.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaoli Zhang
PY  - 2016/12
DA  - 2016/12
TI  - College English Teaching Reform of China under the External Propaganda Policy
BT  - Proceedings of the 2016 3rd International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2016)
PB  - Atlantis Press
SP  - 205
EP  - 208
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-16.2017.53
DO  - 10.2991/icelaic-16.2017.53
ID  - Zhang2016/12
ER  -