Wine Packaging Aesthetics and Design Based on Chinese Wine Culture

DOI

10.2991/icelaic-15.2016.100How to use a DOI?

Keywords

wine culture; aesthetic; traditional culture; wine packaging design

Abstract

This paper has analyzed the artistic value of Chinese wine packaging from the perspective of visual aesthetic material, modeling, color and graphic taking the Chinese wine culture as research background. Conclusion has been made and putting forward the creative thought of combining with modern wine packaging design from such perspective of traditional graphic pattern, color succession and innovation, Chinese characters calligraphy elements and traditional utensil modeling to develop modern wine packaging design and carry forward wine culture.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dapeng Zhou
PY  - 2015/11
DA  - 2015/11
TI  - Wine Packaging Aesthetics and Design Based on Chinese Wine Culture
BT  - Proceedings of the 2015 2nd International Conference on Education, Language, Art and Intercultural Communication
PB  - Atlantis Press
SP  - 394
EP  - 396
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-15.2016.100
DO  - 10.2991/icelaic-15.2016.100
ID  - Zhou2015/11
ER  -