The Analysis of the Mass Communication and the Moral Education Function of Chinese Commonweal Advertising

DOI

10.2991/icelaic-14.2014.163How to use a DOI?

Keywords

Component, commonweal advertising, mass communication, effect of moral education

Abstract

This paper analyzed all kinds of mass communication function of commonweal advertising, it listed a large number of successful cases to interpret the commonweal advertising in the dissemination of positive life elements, survival philosophy, moral values and norms, and it promoted the harmonious development of the society as well as the important contributions; also the " the harmony between man and nature ", the importance of family ethics, loyal to the nation, full of charity "benevolence", human and social harmony and progress of five demonstrated highlights and heritage education in Chinese excellent traditional moral values in commonweal advertising.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Hua Shang
PY  - 2014/05
DA  - 2014/05
TI  - The Analysis of the Mass Communication and the Moral Education Function of Chinese Commonweal Advertising
BT  - Proceedings of the International Conference on Education, Language, Art and Intercultural Communication
PB  - Atlantis Press
SP  - 647
EP  - 650
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-14.2014.163
DO  - 10.2991/icelaic-14.2014.163
ID  - Shang2014/05
ER  -