An Analysis of Aesthetic Psychologies Theory A Case Study of AXE Men’s Perfume from Visual Arts Perspective

DOI

10.2991/icelaic-14.2014.152How to use a DOI?

Keywords

Aesthetic psychology, AXE, Cannes Advertising Festival

Abstract

This AXE is a famous men’s toiletries brand. Its bold print advertisement has an amazing theme and the picture closely follows the trend of the times and is of more humor. This poster has won great awards in major international advertising festivals and is great popular among the majority of men consumers. The analysis of Axe’s advertisement will mainly focus on the theory of Gestalt which fits men’s aesthetic psychological characteristics the best.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Kun Li
PY  - 2014/05
DA  - 2014/05
TI  - An Analysis of Aesthetic Psychologies Theory A Case Study of AXE Men’s Perfume from Visual Arts Perspective
BT  - Proceedings of the International Conference on Education, Language, Art and Intercultural Communication
PB  - Atlantis Press
SP  - 605
EP  - 607
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-14.2014.152
DO  - 10.2991/icelaic-14.2014.152
ID  - Li2014/05
ER  -