The Present Situation and Developing Strategy of Zhuxianzhen New Year Woodprint’s industrialization

DOI

10.2991/icelaic-14.2014.143How to use a DOI?

Keywords

Zhuxianzhen New Year woodprint, present situation, developing strategy

Abstract

Based on the disappointing present situation of Zhuxianzhen New Year woodprint, such as the lack of talented apprentices, the marketing disorder and outdated concept and so on, this paper focuses on the necessity and feasibility of its industrialization. It also explores the developing strategies for Zhuxianzhen New Year woodprint, including the realization of scientific planning and market operation, the construction of innovative team , the founding of creative industry park etc.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hongting Xiao
PY  - 2014/05
DA  - 2014/05
TI  - The Present Situation and Developing Strategy of Zhuxianzhen New Year Woodprint’s industrialization
BT  - Proceedings of the International Conference on Education, Language, Art and Intercultural Communication
PB  - Atlantis Press
SP  - 562
EP  - 565
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-14.2014.143
DO  - 10.2991/icelaic-14.2014.143
ID  - Xiao2014/05
ER  -