Format-Operation Type-Ecology The New Approach of the Trend and Development Pattern of Animation “Field Design”

DOI

10.2991/icelaic-14.2014.123How to use a DOI?

Keywords

Animation, field, format-operation type-ecology, development pattern

Abstract

Based on the traditional dualism approach of “format (art)-operation type (business)”, this paper introduces a three-stage development pattern of “format-operation type-ecology”. This idea was inspired by the fact that the design orientation of animation has changed from the simple and single “object design” to the complex and comprehensive “field design”, the compound of many animation designs of film and television, derivatives design, theme park and game design, etc. Animation products are finished during the “format” period of animation field. By grafting with business operation and activities, the animation industry is established by interaction of “format” and business activities, and thus we entered into the “operation type” phase of animation field. Most current animation designs stay in this phase. In the end, this paper gives the outlook of the possibility and necessity for operation type stage to develope into the ecology stage. The visual effects of format period and the economic goals of operation type period is no longer the standard of outstanding animation, while the goal of co-existing with human takes the place. The ecology stage, against near-sighted visual stimulation, advocates the communication and integration with human values. Based on this, the animation design is becoming an autologous haematopoietic entity and a huge field filled with vitality, comprising and absorbing like a huge sponge. It can get the long last vitality by audiences’ recognition and its evolution. Instead of unsustainable design derived from pop culture, it’s a new development approach for the upgrade from “format-operation type” to “ecology” of animation design and should be taken into consideration.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qiao Zeng
PY  - 2014/05
DA  - 2014/05
TI  - Format-Operation Type-Ecology The New Approach of the Trend and Development Pattern of Animation “Field Design”
BT  - Proceedings of the International Conference on Education, Language, Art and Intercultural Communication
PB  - Atlantis Press
SP  - 490
EP  - 493
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-14.2014.123
DO  - 10.2991/icelaic-14.2014.123
ID  - Zeng2014/05
ER  -