Proceedings of the International Conference on Education, Language, Art and Intercultural Communication

Research on the Potential of Marketing of Sports Dance Training in West University Town in Jinan Based the SWOT Analysis Method

Authors
Lan Gao, Xiaoyong Tang
Corresponding Author
Lan Gao
Available Online May 2014.
DOI
10.2991/icelaic-14.2014.61How to use a DOI?
Keywords
Sports dance training, SWOT analysis, West university town in Jinan
Abstract

By gathering up firsthand data of the sports dance training in west university town in Jinan through literature and questionnaire, and analyzing it under the direction of SWOT —a marketing tool to find the internal and external factors for sports dance training in west university town in Jinan, and then propose some coping tactics in this regard.

Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Education, Language, Art and Intercultural Communication
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2014
ISBN
978-94-6252-013-4
ISSN
2352-5398
DOI
10.2991/icelaic-14.2014.61How to use a DOI?
Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Lan Gao
AU  - Xiaoyong Tang
PY  - 2014/05
DA  - 2014/05
TI  - Research on the Potential of Marketing of Sports Dance Training in West University Town in Jinan Based the SWOT Analysis Method
BT  - Proceedings of the International Conference on Education, Language, Art and Intercultural Communication
PB  - Atlantis Press
SP  - 240
EP  - 243
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-14.2014.61
DO  - 10.2991/icelaic-14.2014.61
ID  - Gao2014/05
ER  -