Proceedings of the 2024 4th International Conference on Education, Language and Art (ICELA 2024)

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East Asian Drivers in Western Media Narratives: A Comparative Analysis of Chinese and Japanese F1 Drivers

Authors
Jiahe Liu1, *
1University of Leeds, Woodhouse Lane, Leeds, West Yorkshire, LS2 9JT, UK
*Corresponding author. Email: liujhuk@163.com
Corresponding Author
Jiahe Liu
Available Online 17 March 2025.
DOI
10.2991/978-2-38476-364-1_80How to use a DOI?
Keywords
Formula 1; East Asian drivers; Critical Discourse Analysis; Orientalism; Media Representation
Abstract

The trend of diversification in F1 has underscored the significance of studying the portrayal and identity of East Asian drivers in Western media - a topic that remains relatively underexplored. This research conducts a comparative analysis of the media coverage of Zhou Guanyu and Yuki Tsunoda to understand their image and identity. Drawing on a self-constructed corpus and employing a mixed-methods approach that integrates quantitative and qualitative analysis, this study employed critical discourse analysis and Orientalism to reveal persistent bias and stereotypes in Western media, with a notable shift from individual bias to national bias. Additionally, it was found that Western media differentiates between Chinese and Japanese drivers, highlighting Zhou’s commercial value while emphasising Tsunoda’s individuality. Both drivers express pride in representing their respective countries, yet they hold differing views on their identities. This article provides an interdisciplinary examination of media representations, particularly focusing on how Western media constructs racial and national identities within the context of globalisation.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 4th International Conference on Education, Language and Art (ICELA 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 March 2025
ISBN
978-2-38476-364-1
ISSN
2352-5398
DOI
10.2991/978-2-38476-364-1_80How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jiahe Liu
PY  - 2025
DA  - 2025/03/17
TI  - East Asian Drivers in Western Media Narratives: A Comparative Analysis of Chinese and Japanese F1 Drivers
BT  - Proceedings of the 2024 4th International Conference on Education, Language and Art (ICELA 2024)
PB  - Atlantis Press
SP  - 638
EP  - 649
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-364-1_80
DO  - 10.2991/978-2-38476-364-1_80
ID  - Liu2025
ER  -