Proceedings of the 2023 4th International Conference on Education, Knowledge and Information Management (ICEKIM 2023)

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A Brief Analysis of the Government’s Strategy to Guide Network Public Opinion Under the New Media Environment

Authors
Dandan Shi1, Xin Guan1, *
1Institute of Finance and Public Management, Harbin University of Commerce, Xuehai Street, Harbin, China
*Corresponding author. Email: 2848589056@qq.com
Corresponding Author
Xin Guan
Available Online 30 June 2023.
DOI
10.2991/978-94-6463-172-2_38How to use a DOI?
Keywords
New media; Network public opinion; The government; Analytic hierarchy process; SIR model
Abstract

With the popularity of the Internet in recent years, we have entered an information society. The rapid development of network media provides the public understanding of the hot current affairs is convenient but also provides a new channel for the people’s free speech platform since the media has become the public social opinion of a magnifying glass. Still, in the people improve voice at the same time there is also new media transmission speed, The government can not timely guide social public opinion network public opinion, network public opinion spread wide range, strong interaction, the government can not effectively control and guide network public opinion, the diversified development of web new media, for the government to accurately grasp the direction of network public opinion increased difficulties and so on. Based on the SIR model and the analytic hierarchy process (AHP), this paper analyzes the problems encountered by the government in guiding online public opinion in the new media environment and explores its improvement methods.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 4th International Conference on Education, Knowledge and Information Management (ICEKIM 2023)
Series
Atlantis Highlights in Computer Sciences
Publication Date
30 June 2023
ISBN
978-94-6463-172-2
ISSN
2589-4900
DOI
10.2991/978-94-6463-172-2_38How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dandan Shi
AU  - Xin Guan
PY  - 2023
DA  - 2023/06/30
TI  - A Brief Analysis of the Government’s Strategy to Guide Network Public Opinion Under the New Media Environment
BT  - Proceedings of the 2023 4th International Conference on Education, Knowledge and Information Management (ICEKIM 2023)
PB  - Atlantis Press
SP  - 347
EP  - 352
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-172-2_38
DO  - 10.2991/978-94-6463-172-2_38
ID  - Shi2023
ER  -