Cross-Culture Consideration in Business Event: A Perspective of Trade Fairs between China and Germany

DOI

10.2991/iceiss-18.2018.79How to use a DOI?

Keywords

Cross-Culture consideration; Business Event; Trade Fairs; China and Germany

Abstract

This paper outlines some of the basic culture elements and discusses the related theoretical and practical issues in designing international business event in China or in Germany. The aim is to prepare the trade fair organizers for better communication in order to avoid the misunderstanding caused by cultural differences. The paper first analyzes the different characteristics of the two countries based on the theory of Lewis Cross Cultural Communication Model--Dimensions of Behavior. In addition to make a contrast on the expectations of different culture groups in the event, the paper also compares the German business cultural standards with the traditional Chinese business culture and the practical etiquette when doing business in China and Germany. The research indicates that Chinese business culture is deeply influenced by Confucianism and collectivism. Germany also has its own culturally-specific behavior typical of the linear-Active behavior category group. The paper gives a new perspective for the organizers of both sides to survive a business event either in China or in Germany.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xuehui Zeng
PY  - 2018/12
DA  - 2018/12
TI  - Cross-Culture Consideration in Business Event: A Perspective of Trade Fairs between China and Germany
BT  - Proceedings of the 2018 2nd International Conference on Education Innovation and Social Science (ICEISS 2018)
PB  - Atlantis Press
SP  - 324
EP  - 327
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceiss-18.2018.79
DO  - 10.2991/iceiss-18.2018.79
ID  - Zeng2018/12
ER  -