The Analysis of ASEAN Travel Markets to Thailand: An Approach to Promote Thailand's Economy

DOI

10.2991/icefs-17.2017.70How to use a DOI?

Keywords

pull motivation factor, market segmentation, ASEAN travelers, Thailand

Abstract

ASEAN travel markets have been one of the important international tourist markets to Thailand. However, little effort has segmented this market for marketing purposes through an empirical study. This study, therefore, has an objective to examine the perception of Thailand's destination attractions of ASEAN travelers to Thailand by using pull factors. The results of pull factors will be employed to segment the possible sub-segments of the ASEAN tourists to Thailand. The results of the study indicate that there are at least two possible sub-segments among the ASEAN tourists, and these two are labeled as 1) 'cultural seekers' and 2) 'leisure seekers'. Important implications to promote Thailand's economy by targeting these two sub-segments are discussed

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Aswin Sangpikul
PY  - 2017/01
DA  - 2017/01
TI  - The Analysis of ASEAN Travel Markets to Thailand: An Approach to Promote Thailand's Economy
BT  - Proceedings of the 2017 International Conference on Economics, Finance and Statistics (ICEFS 2017)
PB  - Atlantis Press
SP  - 515
EP  - 521
SN  - 2352-5428
UR  - https://doi.org/10.2991/icefs-17.2017.70
DO  - 10.2991/icefs-17.2017.70
ID  - Sangpikul2017/01
ER  -