On the Commercial Signboard Font Design in Shenyang that Establishes the City Visual Order

DOI

10.2991/iceesd-18.2018.28How to use a DOI?

Keywords

visual order, commercial signboard font; coordination; innovation.

Abstract

Based on the idea of establishing urban visual orders, this paper aims to explore the demonstration form of Shenyang commercial signboard font designs under the influence of the visual order establishment and to handle problems currently existing on streets of Shenyang and major cities, including the chaos in words on commercial signboards that exerts an influence on the visual order. Method The innovative design plan is finally completed via on-site theoretical and survey research. Conclusion The design of commercial signboard fonts is an important element exerting an influence on the overall visual order of one street and even of a city. Two necessary methods of improving urban and regional visual environments are as follows: to fully consider the coordination between commercial signboard fonts and corresponding surrounding environments; and to well control such variables of commercial signboard fonts as forms, colors and materials.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yang Meng
AU  - Zhang Duo
PY  - 2018/05
DA  - 2018/05
TI  - On the Commercial Signboard Font Design in Shenyang that Establishes the City Visual Order
BT  - Proceedings of the 2018 7th International Conference on Energy, Environment and Sustainable Development (ICEESD 2018)
PB  - Atlantis Press
SP  - 172
EP  - 176
SN  - 2352-5401
UR  - https://doi.org/10.2991/iceesd-18.2018.28
DO  - 10.2991/iceesd-18.2018.28
ID  - Meng2018/05
ER  -