Mobile Shopping and Impulse Buying: Chain Mediation of Flow Experience and Purchase Intention

DOI

10.2991/iceemt-18.2018.133How to use a DOI?

Keywords

Mobile Shopping; Flow Experience; Purchase Intention; Impulse Purchase; Impulsive Trait

Abstract

Because of the current situation of mobile Internet shopping beyond PC shopping, this paper studies the impact of mobile shopping on impulse buying. A chain mechanism model of mobile shopping-flow experience-purchase intention - impulse buying is constructed. This paper uses SPSS to do the multiple regression and Mplus to do the multiple medium tests. There is a chain mediated effect between mobile shopping and impulse purchase.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lin Liu
PY  - 2018/12
DA  - 2018/12
TI  - Mobile Shopping and Impulse Buying: Chain Mediation of Flow Experience and Purchase Intention
BT  - Proceedings of the 2018 3rd International Conference on Education, E-learning and Management Technology (EEMT 2018)
PB  - Atlantis Press
SP  - 679
EP  - 683
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceemt-18.2018.133
DO  - 10.2991/iceemt-18.2018.133
ID  - Liu2018/12
ER  -