Business Model Innovation of China's Third Party Shopping Guide Platform

DOI

10.2991/iceemt-16.2016.125How to use a DOI?

Keywords

Business model, rebate, innovation, marketing strategy

Abstract

In the constantly changing Internet era, China's e-commerce industry is booming, online shopping channels are also constantly amplified. In the face of fierce competition, the third party shopping guide platform business model innovation is imperative. This paper focuses on the third party shopping guide platform business model innovation research, the paper comprehensively describes the business model development course and the definitions, classification, business model innovation theory, the latest research results, the development of domestic third party shopping platform and existing problems by integrating and sorting out the existing literature. Based on the relevant theory, put forward the domestic third party shopping guide platform business model innovation strategy.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fang Gao
AU  - Xin Zhao
PY  - 2016/08
DA  - 2016/08
TI  - Business Model Innovation of China's Third Party Shopping Guide Platform
BT  - Proceedings of the 2016 International Conference on Education, E-learning and Management Technology
PB  - Atlantis Press
SP  - 648
EP  - 653
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceemt-16.2016.125
DO  - 10.2991/iceemt-16.2016.125
ID  - Gao2016/08
ER  -