Research on Consumer Demand of Tourist Souvenirs in China Market

DOI

10.2991/assehr.k.191221.119How to use a DOI?

Keywords

Tourist souvenirs, Market research, Creative cultural products, Purchase demand

Abstract

Based on the investigation and analysis of consumer behavior characteristics, the author conducted an empirical research on consumer cognition and purchase willingness of tourism souvenirs, which took potential consumers of tourism creative cultural products as research objects. Through the analysis of questionnaire survey results, it is found that consumers have a general awareness of tourism creative cultural products, and their willingness to purchase is general. In addition, regional characteristics, attractive appearance, exquisite craftsmanship, and historical and cultural sense are the main factors that restrict consumers from purchasing tourism creative cultural products. Based on the research conclusion, the author proposed some product development suggestions for tourism creative cultural products.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Meimei Cao
AU  - Yi Feng
PY  - 2020
DA  - 2020/01/09
TI  - Research on Consumer Demand of Tourist Souvenirs in China Market
BT  - Proceedings of the 2019 3rd International Conference on Education, Economics and Management Research (ICEEMR 2019)
PB  - Atlantis Press
SP  - 492
EP  - 496
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.191221.119
DO  - 10.2991/assehr.k.191221.119
ID  - Cao2020
ER  -