The Marketing Plan for Louis Vuitton’s Entry into the Market of Cambodia

DOI

10.2991/assehr.k.191221.048How to use a DOI?

Keywords

Louis Vuitton, Marketing Mix, Cambodia, Luxury Goods

Abstract

Even if Western economies have not ever been recovered from the financial crisis since 2008, the luxury sector of high-end is keeping growing. The expansion in this sector has reached more than 10% in emerging countries. Moreover, luxury products with prestige brands like Louis Vuitton have always continued to penetrate global markets. This paper focuses on designing a marketing mix for Louis Vuitton in Cambodia, which is a developing country with fast growth and increasing tourists. The most valuable luxury brand has not opened the official store in this country. The advantages and methods of operating in Cambodia for LV would be shown in this article. Moreover, the research could be seen as a proposal for other classic brands to expand their markets in developing countries for more sales.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaofang Guo
AU  - Li Zhang*
PY  - 2020
DA  - 2020/01/09
TI  - The Marketing Plan for Louis Vuitton’s Entry into the Market of Cambodia
BT  - Proceedings of the 2019 3rd International Conference on Education, Economics and Management Research (ICEEMR 2019)
PB  - Atlantis Press
SP  - 204
EP  - 207
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.191221.048
DO  - 10.2991/assehr.k.191221.048
ID  - Guo2020
ER  -