Proceedings of the 2019 3rd International Conference on Education, Economics and Management Research (ICEEMR 2019)

Emotional Analysis of E-Commerce Online Comment Data

Authors
Lili Jin
Corresponding Author
Lili Jin
Available Online 30 December 2019.
DOI
10.2991/assehr.k.191221.038How to use a DOI?
Keywords
LDA Topic Model, Python Programming, Online Review of E-Commerce, Emotional Analysis
Abstract

Introducing text emotion analysis into e-commerce online comment data can judge the emotional tendency of e-commerce online comments. At the same time, the application of Python Jieba participle and LDA topic model enables more detailed understanding of the emotional changes in online comments of e-commerce. Taking product reviews of Midea water heater on JD.com as an example, the empirical analysis shows that the online product review, by introducing text sentiment analysis, determines the consumer emotion tendency, which can help with the electric business improvement project for merchants to provide accurate marketing, set up new businesses evaluation way, dynamically monitor customer emotional tendency, and timely grasp the emotional trend of E-commerce industry.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 3rd International Conference on Education, Economics and Management Research (ICEEMR 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2019
ISBN
978-94-6252-871-0
ISSN
2352-5398
DOI
10.2991/assehr.k.191221.038How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Lili Jin
PY  - 2019
DA  - 2019/12/30
TI  - Emotional Analysis of E-Commerce Online Comment Data
BT  - Proceedings of the 2019 3rd International Conference on Education, Economics and Management Research (ICEEMR 2019)
PB  - Atlantis Press
SP  - 159
EP  - 162
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.191221.038
DO  - 10.2991/assehr.k.191221.038
ID  - Jin2019
ER  -