Research on the Influence of Website Characteristics on Consumers' Impulsive Purchase Intention

DOI

10.2991/iceemr-18.2018.176How to use a DOI?

Keywords

website characteristics, pleasure, arousal, online impulse buying intention

Abstract

This article explores the factors that influence the impulse buying intention of mobile cross-border imported e-commerce platform consumers based on the theories of environmental psychology and impulsive buying. The website characteristics of the mobile cross-border imported e-commerce platform are classified into economical, personalized, socialized and interesting by combining with previous research. The consumer’ sentiment is divided into pleasure and arousal. 15 relevant hypotheses are proposed through theoretical derivation to build a conceptual model of consumers’ impulse buying intention of mobile cross-border imported e-commerce platform, which provides a theoretical basis for follow-up empirical research.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shengnan Liu
AU  - Liang Xiao
PY  - 2018/06
DA  - 2018/06
TI  - Research on the Influence of Website Characteristics on Consumers' Impulsive Purchase Intention
BT  - Proceedings of the 2018 2nd International Conference on Education, Economics and Management Research (ICEEMR 2018)
PB  - Atlantis Press
SP  - 743
EP  - 748
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceemr-18.2018.176
DO  - 10.2991/iceemr-18.2018.176
ID  - Liu2018/06
ER  -