Research on Shared Bicycle Business Mode against the Background of Shared Economy
- DOI
- 10.2991/iceemr-18.2018.126How to use a DOI?
- Keywords
- shared economy, shared bicycle, business model
- Abstract
Along with the continuous development of the shared economy, all kinds of emerging Internet companies have been attracted by public attention and capital. The shared bicycle industry has become an important part of the shared economy in recent years. From the second half of 2016 to the first half of 2017, the shared bicycle industry has completed multiple rounds of financing and flourished. This paper studies the business model of shared bicycles. Through the analysis of operation model, profit model, and marketing model in shared bicycle, we find that its business model has some problems such as relatively single profit model, unreasonable regional allocation, and the lack of competitiveness marketing and so on. Base on the above analysis, we finally propose some suggestions for improvement, such as diversifying profit model, optimizing regional allocation and diversifying marketing model.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Lianfeng Xu AU - Qiang Qiu PY - 2018/06 DA - 2018/06 TI - Research on Shared Bicycle Business Mode against the Background of Shared Economy BT - Proceedings of the 2018 2nd International Conference on Education, Economics and Management Research (ICEEMR 2018) PB - Atlantis Press SP - 531 EP - 534 SN - 2352-5398 UR - https://doi.org/10.2991/iceemr-18.2018.126 DO - 10.2991/iceemr-18.2018.126 ID - Xu2018/06 ER -