Exploring the Factors Affecting MOOCs Continuance Intention: The Role of Design Quality
- DOI
- 10.2991/iceemr-18.2018.52How to use a DOI?
- Keywords
- MOOCs design quality, continuance intention, learning analysis, learning evaluation
- Abstract
Massive Open Online Courses (MOOCs) is a rapidly growing paradigm of educational provision. The success of MOOCs depends on learners’ continued usage. Drawing upon the expectation confirmation model on information technology (ECM-IT) and combining MOOCs platform design quality, a theoretical model for studying learners’ continuance intentions toward participation in MOOCs was developed. Based on survey data from 271 respondents, structural equation modeling was employed to assess the model. The results of this analysis indicate that perceived usefulness, satisfaction, course organization, learning analysis and social interaction were significant antecedents of the continuance intention of individuals, but, learning evaluation was not significant influence on the continuance intention of learners. The results contribute to the extant literatures in the context of MOOCs learning by identifying the critical MOOCs design quality factors, and provide several guidelines to the administrators of MOOCs services regarding to platform design, courses quality, socialized interaction and so on. Theoretical and practical implications are discussed.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Genfu Yang AU - Qian Sun PY - 2018/06 DA - 2018/06 TI - Exploring the Factors Affecting MOOCs Continuance Intention: The Role of Design Quality BT - Proceedings of the 2018 2nd International Conference on Education, Economics and Management Research (ICEEMR 2018) PB - Atlantis Press SP - 242 EP - 245 SN - 2352-5398 UR - https://doi.org/10.2991/iceemr-18.2018.52 DO - 10.2991/iceemr-18.2018.52 ID - Yang2018/06 ER -