Challenges and Countermeasures of Managing Private-owned Traditional Chinese Medical Hospital in Tianjin: A Case Study

DOI

10.2991/iceemr-18.2018.40How to use a DOI?

Keywords

Tianjin Chinese traditional medicine, private-owned hospital, management challenges, SWOT analysis

Abstract

Based on the actual situation of traditional Chinese medical hospital as well as the research of domestic and foreign literature, this paper discusses Tianjin’s traditional Chinese medical hospitals. With the help of SWOT analysis, on-the-spot investigation and questionnaire surveys, we try to understand the problems of the traditional Chinese medicine. Besides, this paper provides references to the market development of traditional Chinese medical hospital, with the consideration of the patients’ outpatient services, doctor resources, and medical driving factors and so on.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yizhi Zhang
AU  - Qiang He
AU  - Xiaofang Wang
PY  - 2018/06
DA  - 2018/06
TI  - Challenges and Countermeasures of Managing Private-owned Traditional Chinese Medical Hospital in Tianjin: A Case Study
BT  - Proceedings of the 2018 2nd International Conference on Education, Economics and Management Research (ICEEMR 2018)
PB  - Atlantis Press
SP  - 184
EP  - 187
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceemr-18.2018.40
DO  - 10.2991/iceemr-18.2018.40
ID  - Zhang2018/06
ER  -