Reflections on the Teaching of Packaging Design Based on Brand Strategy

DOI

10.2991/iceemr-17.2017.10How to use a DOI?

Keywords

packaging design, brand strategy, brand image, teaching model

Abstract

This paper analyzes the relationship between brand and packaging based on brand strategy, and analyzes the principles of packaging design adapted to the development of the market. In the process of packaging design teaching practice, the students are guided to establish brand awareness, on the basis of the brand strategy, the author puts forward the corresponding teaching strategies. It is of great significance to achieve the goal of packaging design teaching effectively through the cultivation of the students' brand awareness, the actual combat ability of packaging and packaging market.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xuefang He
AU  - Bing Liu
AU  - Shuzeng Li
PY  - 2017/05
DA  - 2017/05
TI  - Reflections on the Teaching of Packaging Design Based on Brand Strategy
BT  - Proceedings of the 2017 International Conference on Education, Economics and Management Research (ICEEMR 2017)
PB  - Atlantis Press
SP  - 40
EP  - 43
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceemr-17.2017.10
DO  - 10.2991/iceemr-17.2017.10
ID  - He2017/05
ER  -