User Perceived Value and Continued Participation in Barrage Video

DOI

10.2991/assehr.k.200401.036How to use a DOI?

Keywords

perceived value, continued participation, barrage video

Abstract

It is a reality that barrage video is getting prevailing for being able to satisfy users’ demand of real-time interaction. In the cut throat competition, how to hold a person’s attention effortlessly and promote continued participation is still a vital issue. This paper aims to study the relation between user perceived values and continued participation in the context of barrage video. To obtain practical implications, a survey has been implemented. The results reveal that information value has positive impacts on continued participation behavior, and its effect is completely mediated by satisfaction. Entertainment value can also promote the continued participation behavior, in which satisfaction plays a part of mediating role. Social value has no significant direct influence on the continued participation behavior.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lulu Ye
PY  - 2020
DA  - 2020/04/06
TI  - User Perceived Value and Continued Participation in Barrage Video
BT  - Proceedings of the International Conference on Education, Economics and Information Management (ICEEIM 2019)
PB  - Atlantis Press
SP  - 150
EP  - 153
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200401.036
DO  - 10.2991/assehr.k.200401.036
ID  - Ye2020
ER  -