Research on the Influence of Perceived Risk on College Students' Use of Internet Wealth Management Products—Taking Yu'ebao as an Example

DOI

10.2991/icedem-19.2019.72How to use a DOI?

Keywords

perceived risk; willingness to use; college student wealth management; Yu'ebao

Abstract

With the steady growth of residents' disposable funds, the potential demand for wealth management by Chinese people continues to increase, and college students are gradually becoming an important group of Internet wealth management products. Among them, as a large-scale domestic money fund, Tianhong Yu'ebao Money Fund has a certain representativeness. However, in the past two years, the annualized rate of return from the Yu'ebao Money Fund has been declining, which is followed by the loss of investors. By combing the relevant literatures on perceived risk and willingness to use, this paper puts forward hypotheses. Meanwhile, based on the existing related research, this paper constructs the measurement indicators and use SPSS software to scale the data collected for correlation analysis, in order to explore the impact of investors' perceived risk on the investment behavior of wealth management products, and finally draw conclusions and make recommendations from the perspective of enterprises and investors.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ming Xiao
PY  - 2019/10
DA  - 2019/10
TI  - Research on the Influence of Perceived Risk on College Students' Use of Internet Wealth Management Products—Taking Yu'ebao as an Example
BT  - Proceedings of the 2019 3rd International Conference on Economic Development and Education Management (ICEDEM 2019)
PB  - Atlantis Press
SP  - 306
EP  - 309
SN  - 2352-5398
UR  - https://doi.org/10.2991/icedem-19.2019.72
DO  - 10.2991/icedem-19.2019.72
ID  - Xiao2019/10
ER  -