Research on the Current Situation and Development of Community E-commerce

DOI

10.2991/icedem-18.2018.118How to use a DOI?

Keywords

Community; E-commerce; Community construct; Community culture

Abstract

With the continuous development of social media, the economic form based on social relationships has developed rapidly, and network red economy and fan economy have developed rapidly. This paper expounds the basic concepts of community e-commerce and the development trend of e-commerce in China, and analyzes the advantages and disadvantages of community e-commerce. In particular, it summarizes the problems existing in brand building, fan maintenance, operation and consumption habits during the development of community e-commerce, and proposes solutions to related problems in terms of building cultural systems, product positioning, and operational skills. It has seized the mainstream development direction of community e-commerce economy and provided relevant research directions for relevant practitioners.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ting Wang
AU  - Zhenlong Peng
AU  - Zhenwei Zhang
PY  - 2018/12
DA  - 2018/12
TI  - Research on the Current Situation and Development of Community E-commerce
BT  - Proceedings of the 2018 2nd International Conference on Economic Development and Education Management (ICEDEM 2018)
PB  - Atlantis Press
SP  - 479
EP  - 482
SN  - 2352-5398
UR  - https://doi.org/10.2991/icedem-18.2018.118
DO  - 10.2991/icedem-18.2018.118
ID  - Wang2018/12
ER  -