Research on the Influence of Consumption Emotion on Participation Behavior

DOI

10.2991/icedem-18.2018.112How to use a DOI?

Keywords

Positive emotions; Negative emotions; Participation behavior; Mobile social networks

Abstract

Consumer emotion is an important reference factor for user decision-making. Researches have shown that consumer emotion is one of the important factors affecting consumer behavior. At the same time, participation behavior as an important behavioral variable is getting more and more attention. Although many controllable factors would trigger consumer emotion, previous studies mainly focused on the external factors such as product attributes, store environment, and the relationship between consumption emotion and satisfaction caused by external factors. In addition, there is some discussions about the relationship between consumer emotion and user engagement behavior. Based on this, this paper has combed the relevant literature on consumer emotion and mobile social network in detail. What’s more, this paper also analyzes the impact of consumer emotion (positive emotions, negative emotions) on user engagement behavior. We hope that the conclusions of this study can help enterprises make full use of consumer's consumption emotion and enhance the participation of mobile network users.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hong Jin
AU  - Yunting Miao
PY  - 2018/12
DA  - 2018/12
TI  - Research on the Influence of Consumption Emotion on Participation Behavior
BT  - Proceedings of the 2018 2nd International Conference on Economic Development and Education Management (ICEDEM 2018)
PB  - Atlantis Press
SP  - 451
EP  - 454
SN  - 2352-5398
UR  - https://doi.org/10.2991/icedem-18.2018.112
DO  - 10.2991/icedem-18.2018.112
ID  - Jin2018/12
ER  -