Research and Exploration on the Reform of Medical Marketing Course Teaching Mode based on MOOCs Perspective

DOI

10.2991/icedem-17.2017.68How to use a DOI?

Keywords

Pharmaceutical marketing; MOOCs; flipping class

Abstract

MOOCs is a kind of new teaching mode of traditional classroom teaching mode innovation. Based on the analysis of MOOCs in the development situation of our country, expounds its influence on the existing teaching mode and challenge, and to put forward corresponding related development countermeasures of pharmaceutical marketing teaching, hoping to provide reference for the construction of the teaching mode of pharmaceutical marketing.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Qian Yang
AU  - Guang Chen
AU  - Lan Luo
PY  - 2017/12
DA  - 2017/12
TI  - Research and Exploration on the Reform of Medical Marketing Course Teaching Mode based on MOOCs Perspective
BT  - Proceedings of the 2017 International Conference on Economic Development and Education Management (ICEDEM 2017)
PB  - Atlantis Press
SP  - 265
EP  - 268
SN  - 2352-5398
UR  - https://doi.org/10.2991/icedem-17.2017.68
DO  - 10.2991/icedem-17.2017.68
ID  - Yang2017/12
ER  -