Strategic Analysis of Content Production for Broadcast Programs in a Multi-Platform Environment

DOI

10.2991/978-94-6463-538-6_26How to use a DOI?

Keywords

multi-platform broadcasting; content strategies; audience engagement; digital media; interactive content

Abstract

In the multifaceted broadcasting environment shaped by rapid advancements in information technology and the widespread adoption of multimedia platforms, the broadcast industry encounters unprecedented challenges and opportunities. This research focuses on analyzing and evaluating various content production strategies for broadcast programs within a multi-platform context, aiming to enhance audience attraction and program impact. The study integrates case studies, audience surveys, and content analysis to explore how different strategies affect audience engagement and participation. Notably, innovations in content strategy, including the integration of interactive and diverse content, play a pivotal role in maintaining competitiveness on digital media platforms. Results from the analysis demonstrate that strategies integrating advanced data analytics and audience interaction significantly enhance listener engagement and loyalty. The research confirms that a strategic blend of entertainment, educational, and interactive content adapted for various platforms can significantly elevate the effectiveness of broadcast programs. The study contributes to the academic and practical understanding of effective broadcast content strategies, offering insights into their application in a competitive multi-platform environment.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Hao Zhang
PY  - 2024
DA  - 2024/10/01
TI  - Strategic Analysis of Content Production for Broadcast Programs in a Multi-Platform Environment
BT  - Proceedings of the 4th International Conference on Economic Development and Business Culture (ICEDBC 2024)
PB  - Atlantis Press
SP  - 234
EP  - 243
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-538-6_26
DO  - 10.2991/978-94-6463-538-6_26
ID  - Zhang2024
ER  -