Study on Buying Intention of Organic Vegetables under Perceived Risk

DOI

10.2991/978-94-6463-538-6_17How to use a DOI?

Keywords

organic vegetable; food safety; perceived risk; trust

Abstract

In recent years, the issue of vegetable quality and safety has become the focus of our government and people. In March 2012, the Ministry of Agriculture proposed to further strengthen the quality and safety supervision of agricultural products and improve the level of food safety. With the steady growth of food products in our country, people pay more attention to the quality and safety of agricultural products. The demand for organic vegetables is gradually increasing, and perceived risk and lack of trust are considered to be the main factors affecting the purchase of organic vegetables. In this paper, a questionnaire of consumers’ willingness to buy organic vegetables was compiled. The structural equation model was used to analyze the effects of variables such as trust, perceived risk and perceived benefit on consumers’ purchase of organic vegetables.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yunxia Chang
PY  - 2024
DA  - 2024/10/01
TI  - Study on Buying Intention of Organic Vegetables under Perceived Risk
BT  - Proceedings of the 4th International Conference on Economic Development and Business Culture (ICEDBC 2024)
PB  - Atlantis Press
SP  - 131
EP  - 137
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-538-6_17
DO  - 10.2991/978-94-6463-538-6_17
ID  - Chang2024
ER  -