Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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A Study on the Impact of the 2022 Winter Olympics on the City Image of Zhangjiakou

——Based on the Emotional and Cognitive Perspectives of Generation Z

Authors
Yitong Huang1, *
1East China Normal University, Shanghai, China
*Corresponding author. Email: 10194810426@stu.ecnu.edu.cn
Corresponding Author
Yitong Huang
Available Online 31 December 2022.
DOI
10.2991/978-94-6463-036-7_22How to use a DOI?
Keywords
Perception of the city image; 2022 Winter Olympics; Z Generation; Zhangjiakou
Abstract

Based on the customer perceived value theory, combined with the interview method, the perception factor of the influence of the city image of Zhangjiakou in the 2022 Winter Olympics is designed. Then, through the questionnaire survey method, the Z generation in Zhangjiakou City is the survey object, and the sample data is obtained. Finally, descriptive statistics, factor analysis, one-way ANOVA are used to comprehensively analyze the impact of the 2022 Winter Olympics on Zhangjiakou's urban image and the differences in the perception of Generation Z. The study found that the perception dimensions of the impact of the 2022 Winter Olympics on the image of the city of Zhangjiakou by Generation Z are from strong to weak: Ecological, Emotional, Economy, Political and Cultural. The comprehensive scores of Zhangjiakou's urban image perception among different age, monthly disposable income and education levels are significantly different.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2022
ISBN
978-94-6463-036-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-036-7_22How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yitong Huang
PY  - 2022
DA  - 2022/12/31
TI  - A Study on the Impact of the 2022 Winter Olympics on the City Image of Zhangjiakou
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 145
EP  - 150
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_22
DO  - 10.2991/978-94-6463-036-7_22
ID  - Huang2022
ER  -