Business Strategy and Risk Analysis in Blind Box Economy - a Case Study of POP MART

DOI

10.2991/978-94-6463-036-7_186How to use a DOI?

Keywords

blind box economy; POP MART; SWOT analysis

Abstract

With the explosive popularity of blind boxes in China, more and more companies have started to develop the ‘blind box +’ business. Nowadays, the market has shown a phenomenon of “everything can be sold in a blind box” and blind box products gradually grow to the peak of consumption with some problems arising. This paper takes Pop Mart, a leading blind box company, as an example, using PEST analysis to explore some macro factors, SWOT analysis, and financial data analysis to study the internal ones, to reveal its business strategies and the risks involved, then proposes sustainable development practices to provide a reference for strategic adjustments of both Pop Mart and related companies in the context of the blind box economy.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xiaoqi Jian
PY  - 2022
DA  - 2022/12/31
TI  - Business Strategy and Risk Analysis in Blind Box Economy - a Case Study of POP MART
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 1257
EP  - 1264
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_186
DO  - 10.2991/978-94-6463-036-7_186
ID  - Jian2022
ER  -