The Application of the Framing Effect on Speeding Intervention: A Review on Previous Studies
- DOI
- 10.2991/978-94-6463-036-7_157How to use a DOI?
- Keywords
- The Framing Effect; Speeding; Intervention
- ABSTRACT
Speeding is a universal and detrimental problem in many countries, leading to casualties and enormous social costs. Intervention and prevention of speeding are essential, including using the framing effect. The framing effect denotes the effect of rephrasing the problem that individuals face. It triggers other heuristics like loss aversion. Together with the triggered heuristics, they alter people’s behaviour. Framing could affect multiple steps in the decision-making process, guaranteeing wide applications. This article reviews two major applications of the framing effect on speeding prevention. Firstly, it reviews and compares the effect of a gain-framed message and a loss-framed message on speeding prevention. The second application is a re-framing of the speed limit. It might also be effective in reducing the speeding problem. After analysing the merits and shortcomings of current applications, this review provides further suggestions for future research in this field.
- Copyright
- © 2022 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Haoqi Pan PY - 2022 DA - 2022/12/31 TI - The Application of the Framing Effect on Speeding Intervention: A Review on Previous Studies BT - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) PB - Atlantis Press SP - 1065 EP - 1071 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6463-036-7_157 DO - 10.2991/978-94-6463-036-7_157 ID - Pan2022 ER -