Analysis of Cost Structure and Control of E-Commerce Enterprises - Taking Meituan as an Example

DOI

10.2991/978-94-6463-036-7_252How to use a DOI?

Keywords

Internet enterprise; Cost control; Meituan

Abstract

E-commerce, as a mainstream business model in the 21st century, has developed rapidly in China in the past two years. Various shopping websites have provided consumers with a large number of goods. However, the logistics management system is not perfect enough to keep up with the development speed of e-commerce, forming a delivery bottleneck. Based on this, this paper takes Meituan as an example and analyzes the cost control effect of Internet enterprises from three aspects, such as procurement, logistics and marketing, then summarizes its problems, and finally proposes corresponding cost control countermeasures by combining relevant information.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Guangxuan Wu
AU  - Weiqun Wang
AU  - Liang Xu
PY  - 2022
DA  - 2022/12/31
TI  - Analysis of Cost Structure and Control of E-Commerce Enterprises - Taking Meituan as an Example
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 1684
EP  - 1689
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_252
DO  - 10.2991/978-94-6463-036-7_252
ID  - Wu2022
ER  -