Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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An Exploration of the Market Opportunity for a Produce E-Commerce Platform in China

Authors
Zihan Liu1, *, Hongrui Song2, Jingliang Wei3, Xinyu Yuan4
1Shanghai Cambridge Foreign Language School, Shanghai, 200093, China
2Hongrui Song, Beijing No.2 Middle School, Beijing, 100010, China
3Ulink College of Shanghai, Jingliang Wei, Shanghai, 201615, China
4Qingdao Weiming School, Qingdao, 266555, China
*Corresponding author. Email: 428870640@qq.com
Corresponding Author
Zihan Liu
Available Online 31 December 2022.
DOI
10.2991/978-94-6463-036-7_215How to use a DOI?
Keywords
Fruit e-commerce; B2B; B2C; Customer base; Block chain
Abstract

This paper focuses on identifying problems in consumers’ selection and purchase of fruit by way of online channels, while proposing a solution aimed at overcoming those challenges. Specifically we identify important buyer preferences related to the taste, origin and other characteristics of fruit, which at present are overlooked by many e-commerce platforms. Additionally, we identify particular deficiencies in this market, servicing businesses like high-end catering and restaurant buyers. We test our assumptions about this market by way of a survey as well as interviews with potential buyers. Our findings confirm the pronounced challenges faced by high-end catering and restaurant businesses in ensuring the quality and integrity of their fruit-related supply chains. In response to these businesses’ concerns, we have designed an e-commerce platform, which classifies fruit according to the characteristics such as taste, origin, sweetness, crispness, and size. Consumers can see the sweetness and crispness ranking of different types of fruits, and easily choose their favorite fruit. We also explore the use of novel blockchain technologies to address the uncertainty of online fruit purchases, overcoming trust issues by requiring farmers and shipping companies to update information on each shipment on their servers daily.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2022
ISBN
978-94-6463-036-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-036-7_215How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zihan Liu
AU  - Hongrui Song
AU  - Jingliang Wei
AU  - Xinyu Yuan
PY  - 2022
DA  - 2022/12/31
TI  - An Exploration of the Market Opportunity for a Produce E-Commerce Platform in China
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 1452
EP  - 1458
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_215
DO  - 10.2991/978-94-6463-036-7_215
ID  - Liu2022
ER  -