Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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How New Oriental Turns the Corner

Based on PEST Analysis and POrter’s Five Forces Analysis

Authors
Tianyi Xiong1, *
1School of Law, Southwestern University of Finance and Economics, Chengdu, 610000, Sichuan, China
*Corresponding author. Email: terrence@smail.swufe.edu.cn
Corresponding Author
Tianyi Xiong
Available Online 31 December 2022.
DOI
10.2991/978-94-6463-036-7_174How to use a DOI?
Keywords
SWOT Analysis; Porter’s Five Force; PEST Analysis; Education
Abstract

This research aims to understand the ongoing process of the New Oriental’s transformation. Using extensive secondary research and text mining as a primary approach to collect information about New Oriental’s history and future plan of transformation. PEST analysis is used as an extensive tool to take step by step approach in analyzing the general environment for the education companies. Porter’s Five Forces analysis is used as tool to thoroughly understand the opportunities that exists in the specific general environment. Porter's five force analysis provides a method to understand the general position of New Orientals in the Chinese education market. This study finds out that New Oriental's core competencies will simplify the process of transformation, and the strategy of e-commerce and International expansion will be effective. Overall the study is strongly qualitative in nature and explores multiple avenues that an education company can implement to penetrate and gain greater market share.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2022
ISBN
978-94-6463-036-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-036-7_174How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Tianyi Xiong
PY  - 2022
DA  - 2022/12/31
TI  - How New Oriental Turns the Corner
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 1182
EP  - 1187
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_174
DO  - 10.2991/978-94-6463-036-7_174
ID  - Xiong2022
ER  -