Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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A Brief Overview of the Relationship Between Green Ecological Economy and Political Marketing Competitiveness

Authors
Jinling Chen1, *, Zhongyi Bao1, *
1Zunyi Medical University, Zunyi, China
*Corresponding author. Email: 564307504@qq.com
*Corresponding author. Email: 350495355@qq.com
Corresponding Authors
Jinling Chen, Zhongyi Bao
Available Online 31 December 2022.
DOI
10.2991/978-94-6463-036-7_245How to use a DOI?
Keywords
Ecological economy; Global trends; China's green economy competitiveness; Evaluation criteria
Abstract

In today's era of rapid economic development, ecological and environmental protection is an issue that can not be ignored. In particular, the emergence of a new global economic phenomenon, namely “green” ecological economy, has led to the formation of new branches of knowledge, such as “environmental management”, “environmental (organic) marketing” and so on. The overall role of safety and import substitutes in the organic consumer goods market, especially in the food packaging market, has been strengthened. The purpose of this work is to study the theoretical and methodological aspects of “green ecological economy” and marketing and their relationship. To obtain a large number of practical data on organic food consumer behavior and its relationship with the packaging of these products. The author conduct a comprehensive interdisciplinary research on the food market by using the method of monograph research, and conduct a field research by using the comparative analysis method.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2022
ISBN
978-94-6463-036-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-036-7_245How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jinling Chen
AU  - Zhongyi Bao
PY  - 2022
DA  - 2022/12/31
TI  - A Brief Overview of the Relationship Between Green Ecological Economy and Political Marketing Competitiveness
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 1647
EP  - 1650
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_245
DO  - 10.2991/978-94-6463-036-7_245
ID  - Chen2022
ER  -