Research on Music Album Sales and Commercial Economic Value: Taking Taylor Swift as Evidence

DOI

10.2991/978-94-6463-036-7_2How to use a DOI?

Keywords

Commercial Economic Value; Taylor Swift; Celebrity Advertising; Re-recording; Album Sales

Abstract

Taylor Swift is one of the most influential celebrities in the 21st century in many ways. Behind her success, not only should her song writing skills be studied, her commercial ideas and advertising skills are also crucial to be researched. By looking at data from official websites about Swift’s album sales, ticket sales, and streams, this article aims at studying Swift’s commercial styles and combining Swift’s experience with economic studies. In the end, some factors contributed to Swift’s business and some characteristics of Swift’s re-recording works are concluded. Analysis of this topic can encourage younger artists to gain reputation and revenue at the same time and inspire more artists to fight for their own rights and ensure their profits.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zhuoer Zhang
PY  - 2022
DA  - 2022/12/31
TI  - Research on Music Album Sales and Commercial Economic Value: Taking Taylor Swift as Evidence
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 3
EP  - 8
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_2
DO  - 10.2991/978-94-6463-036-7_2
ID  - Zhang2022
ER  -