An Exploration of the Market Opportunity for Chinese Student Mental Health Solutions

DOI

10.2991/978-94-6463-036-7_106How to use a DOI?

Keywords

mental health; psychological test; Chinese students

Abstract

Due to the rise of globalization and social competition, Chinese students are more likely to suffer from psychological problems in recent years. The Chinese government has required that students need to take mental tests each year. However, there are many deficiencies in the current test form and social support. To explore this market and find potential improvement opportunities, the researcher conducted a cross-sectional study using an online survey and online interviews. The researcher did an online market survey of 194 people size, then narrow the target group to the students and parents. The researcher found that over 76% of 101 students would like to take the regular test or service and 78% of 66 parents were in favor of the proposal to care about their children’s mental health. About 71.13% of participants announced that if services endorsed by authoritative psychological institutions could enhance their trust in the service. In the interview, the 5 interviewees all mentioned the shortages of existing test form. The researcher thinks the whole business model should include three factors to work better: cooperation with authority organizations, effective testing form, and excellent services. In response to this, the researcher improved the test into two steps: quantitative scoring questions and game-based assessments. In conclusion, a huge demand for Chinese students’ mental health market exists, there are over 60% of students think they are suffering from mental issues and need treatment. Quantitative questions and game-based assessments could increase the accuracy of the test. The researcher suggested further research in terms of bigger sample size, more comprehensive information collection, and decreasing the risk of adverse selections to complete this model and keep eye on the policy of the government of China to catch more opportunities.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yuhan Liu
AU  - Hanlin Yang
AU  - Xiangyi Liu
PY  - 2022
DA  - 2022/12/31
TI  - An Exploration of the Market Opportunity for Chinese Student Mental Health Solutions
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 722
EP  - 731
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_106
DO  - 10.2991/978-94-6463-036-7_106
ID  - Liu2022
ER  -