Challenges and Countermeasures for CHina’s Tourism Industry in the Post-epidemic Era

DOI

10.2991/978-94-6463-036-7_234How to use a DOI?

Keywords

Tourism Industry; China; Pandemic; COVID-19

Abstract

The outbreak of the epidemic has serious impacts on all walks of life in China, especially the tourism economy. Therefore, this paper focuses on the challenges faced by China's tourism industry under the current background and the relevant countermeasures that can be implemented. By summarizing the development of tourism in the post epidemic era, this paper points out that under the current severe background, there are some problems in the industry, such as a single revenue model, a shortage of high-quality tourism products and imperfect tourism-related supporting facilities. In the face of these situations, the government should implement supporting policies, grant subsidies to the injured enterprises, and establish and improve relevant economic policies, employment policies and emergency response mechanisms. Enterprises themselves should also take action to reduce costs and economic losses, and explore innovative ways of combining tourism with high technology. In addition, the combination of sporting events, celebrity effect and scenic spots is also the development direction of tourism that can be exploited in the future. The complete industrial chain formed around the event is the key to supporting the realization of tourism on this scale. The great tourism attraction brought by the creation of a successful event is an unmistakable boost to the industry. Therefore, the integration of event tourism with scenic tourism is a new impetus for the diversification and innovative development of the tourism industry.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yiming Yang
PY  - 2022
DA  - 2022/12/31
TI  - Challenges and Countermeasures for CHina’s Tourism Industry in the Post-epidemic Era
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 1570
EP  - 1574
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_234
DO  - 10.2991/978-94-6463-036-7_234
ID  - Yang2022
ER  -