Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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Environmental Analysis of E-Commerce Platforms Based on PEST Model

Taking Alibaba as an Example

Authors
Weiheng Guan1, *
1Department of Economics, University of California, Irvine, USA
*Corresponding author. Email: weihengg@uci.edu
Corresponding Author
Weiheng Guan
Available Online 31 December 2022.
DOI
10.2991/978-94-6463-036-7_104How to use a DOI?
Keywords
E-Commerce; PEST Model; Alibaba; China; Double 11 Shopping Festival; Consumer Demands; Price Discrimination; Dynamic Pricing; Pandemic; Opinion Leadership
Abstract

With rapid technological advances and economic development, more and more consumers in China participate in online shopping, which has become a habit in people’s lives. Among all the marketing strategies that various online shopping platforms have adopted, the ultimate Double 11 shopping festival on November 11 has attracted significant attention from the public and bled people dry, even with the variety of influences of COVID-19. This article aims to analyze the phenomenon of the Double 11 Shopping Festival, which is the epitome of the general online shopping environment in China, using PEST analysis. From its political, economic, socio-cultural, and technological, this article discusses the rationales behind the continued success of the e-commerce industry in China. Based on the PEST analysis paradigm, this article tries to interpret both the internal and the external factors that contributed to a boost in online shopping. With the support of the government, along with the changes in demand, e-commerce platforms managed to attract more and more consumers with their developed and adapted new technological improvements to adopt the new consumer lifestyles and preferences.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2022
ISBN
978-94-6463-036-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-036-7_104How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Weiheng Guan
PY  - 2022
DA  - 2022/12/31
TI  - Environmental Analysis of E-Commerce Platforms Based on PEST Model
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 707
EP  - 715
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_104
DO  - 10.2991/978-94-6463-036-7_104
ID  - Guan2022
ER  -