Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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A Study on the Influence of Age Factor on Consumer Behavior in Live-streaming Shopping

Authors
Xinyuan Liang1, *
1International Division, The Second High-School Attached to Beijing Normal University, Beijing, 100192, China
*Corresponding author. Email: 1631180885@xzyz.edu.cn
Corresponding Author
Xinyuan Liang
Available Online 31 December 2022.
DOI
10.2991/978-94-6463-036-7_127How to use a DOI?
Keywords
Live-streaming shopping; Factor of age; Consumer behavior
ABSTRACT

This paper investigates the current situation and characteristics of China's live-streaming sale market, adopting literature research on the factors influencing consumer behavior in live-streaming shopping and consumer behavior of different age groups, based on which the relationship between different age groups and factors affecting consumer behavior in live-streaming shopping is studied by means of survey and statistics. The research finds that product popularity, product price, promotional activities, live-streaming platform and streamers are the main factors affecting consumers' shopping intentions, and there are significant differences in the response degree of different age groups to each factor. Through this study, we can more accurately grasp the characteristics of consumption behaviors of different age groups in live-streaming shopping, which not only helps live-streaming platforms and businesses to better meet consumer needs, but also reminds consumers of the importance of rational consumption.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2022
ISBN
978-94-6463-036-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-036-7_127How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xinyuan Liang
PY  - 2022
DA  - 2022/12/31
TI  - A Study on the Influence of Age Factor on Consumer Behavior in Live-streaming Shopping
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 862
EP  - 873
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_127
DO  - 10.2991/978-94-6463-036-7_127
ID  - Liang2022
ER  -