About Framing Effect and Its Applications

DOI

10.2991/aebmr.k.210712.033How to use a DOI?

Keywords

Framing effect, neural basis, application, easy understanding way

Abstract

Framing effects can be used in many fields. Business [1], media [2] and politics are three areas where this effect is often used. Later, I’ll show you how the framing effect can be used in each of these three fields. The simple definition of framing effect is that people respond differently to the same objective fact because of different descriptions. These different responses have a corresponding neural basis, so we think that the framing effect can be traced and studied. More importantly, it is really useful and valuable for us to research framing effect, because this effect can be used in many fields. Business [1] media [2] and politics are three areas where this effect is often used. In this essay, I will show you the neural basis of framing effect and show three applications of this effect that I have collected from a variety of sources. To make it easier for you to understand this effect, examples in this article will be presented in order from simple to complex.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Haohua Wen
PY  - 2021
DA  - 2021/07/12
TI  - About Framing Effect and Its Applications
BT  - Proceedings of the 2021 International Conference on Economic Development and Business Culture (ICEDBC 2021)
PB  - Atlantis Press
SP  - 201
EP  - 204
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210712.033
DO  - 10.2991/aebmr.k.210712.033
ID  - Wen2021
ER  -