On and Beyond -- Video Conferencing in Singapore

DOI

10.2991/aebmr.k.210712.043How to use a DOI?

Keywords

Video conferencing, mobile applications, Price Elasticity of Demand

Abstract

This paper assesses video conferencing applications for education purposes in Singapore. This paper begins with an analysis of related works to provide basic situation report for local video conferencing applications for education. The author then conducts online surveys and virtual Focused Group Discussions on key features that make certain applications achieve large market share. Key traits of various successful applications, such as Zoom and Google Meet, are early government promotion, significant innovative potential, and large initial investments. This work authenticates these claims made by online respondents using the concept of Price Elasticity of Demand (PED) and hence suggest similar strategies to Singaporean companies to improve their applications. However, the author advices caution for companies that intend to enter this market due to high initial investments, lack of revenue, and limited growth potential unless the pandemic persists. Additionally, PED is not the only tool that can be used to analyze the given situation and could be complemented with other models and theories in future works. At the end of this work, the author identifies limitations of the research, including the lack of recent related works that factor in the strong impact on video conferencing applications by the COVID-19 pandemic, relatively small sample size, and limited involvement in the Focused Group Discussions.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Cheng Zihao
PY  - 2021
DA  - 2021/07/12
TI  - On and Beyond -- Video Conferencing in Singapore
BT  - Proceedings of the 2021 International Conference on Economic Development and Business Culture (ICEDBC 2021)
PB  - Atlantis Press
SP  - 252
EP  - 257
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210712.043
DO  - 10.2991/aebmr.k.210712.043
ID  - Zihao2021
ER  -