Analysis on Luxury’s E-commerce and Luxury Bags’ Price During the Pandemic
Authors
Ruolin Zhang
Corresponding Author
Ruolin Zhang
Available Online 12 July 2021.
- DOI
- 10.2991/aebmr.k.210712.027How to use a DOI?
- Keywords
- Market segmentation, e-commerce, luxury bags, Covid-19
- Abstract
In 2020, Covid-19 had a significant impact on the retail industry, especially for the luxury industries. After analyzing the adjusted price and financial report for LVMH, Kering and Chanel., we discover that the pandemic affects luxury goods’ changed price. Also, the pandemic induced luxury retails to embrace e- commerce. Due to the limitations of e-commerce, the author mentions luxury brands could make some updates to their current e-commerce retail strategy: they could set more immersive shopping environment and arrange personal fashion counselors to customers.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ruolin Zhang PY - 2021 DA - 2021/07/12 TI - Analysis on Luxury’s E-commerce and Luxury Bags’ Price During the Pandemic BT - Proceedings of the 2021 International Conference on Economic Development and Business Culture (ICEDBC 2021) PB - Atlantis Press SP - 154 EP - 160 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210712.027 DO - 10.2991/aebmr.k.210712.027 ID - Zhang2021 ER -