Bilateral Positioning Model for the E-commerce Platform

DOI

10.2991/aebmr.k.210712.019How to use a DOI?

Keywords

C2B model, Supply Chain Improvement, Big Data, E-Commerce

Abstract

As the link between consumers and merchants, e-commerce platforms have problems that need to be improved. In particular, the accuracy and authenticity of the information they provide cannot be guaranteed, which will harm market fairness and consumers’ right to know. To improve the presence of the e-commerce platform, the C2B model and big data are used, optimizing the consumer shopping experience and helping businesses to develop in the direction of professionalism. Based on this research concept, this article uses the systematic literature research method and collects professional literature through the search of keywords such as C2B, e-commerce platform, big data, and supply chain. The article summarizes the findings of the literature and finds imperfections, thereby innovating the Bilateral Positioning Model, which is, respectively optimizing the UI interface of the merchant and the consumer, and embedding the supervision module so that consumer evaluation can play an important role in the healthy competition of the platform. While describing the Bilateral Positioning Model, this article also analyzes its feasibility and practicability and theoretically proves the sustainability of the model.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaotong Du
AU  - Rui Guo
AU  - Lingyi Xiao
PY  - 2021
DA  - 2021/07/12
TI  - Bilateral Positioning Model for the E-commerce Platform
BT  - Proceedings of the 2021 International Conference on Economic Development and Business Culture (ICEDBC 2021)
PB  - Atlantis Press
SP  - 107
EP  - 114
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210712.019
DO  - 10.2991/aebmr.k.210712.019
ID  - Du2021
ER  -