Research on Blind Boxes Consumers---Taking Pop Mart as an Example

DOI

10.2991/aebmr.k.210712.004How to use a DOI?

Keywords

Blind boxes, consumer psychology, public value of consuming

Abstract

Blind boxes are nowadays new toys both native and abroad. People do not know what is inside before opening it. Recently, there are too many people who would like to spend money on them. In some first-tier cities like Shanghai, Guangzhou, almost every shopping mall has at least one blind boxes department. This paper will analyze the reasons why people would like to spend money on it and customer psychology behind them taking the pop mart as an example. It can be concluded that blind boxes have satisfied consumers’ psychology of curiosity, pursuing beauty, nostalgia mood, and the desire of companion

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Xiaolin Chen
PY  - 2021
DA  - 2021/07/12
TI  - Research on Blind Boxes Consumers---Taking Pop Mart as an Example
BT  - Proceedings of the 2021 International Conference on Economic Development and Business Culture (ICEDBC 2021)
PB  - Atlantis Press
SP  - 21
EP  - 26
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210712.004
DO  - 10.2991/aebmr.k.210712.004
ID  - Chen2021
ER  -