Disney IP Industry Development Strategy

DOI

10.2991/aebmr.k.210712.036How to use a DOI?

Keywords

Super IP, localization, Chinese culture

Abstract

With the enhancement of the country’s comprehensive strength and economic development, the steady improvement of spiritual civilization construction, new literary works have sprung up, and many domestic IP are born on this background. However, the development of China’s IP industry is still a long way off due to the nonstandard industrial management and lack of development experience. Referring to the successful commercial road of Disney super IP, the author tries to sum up experience, use the theory of use and satisfaction to learn the essence, and put forward some suggestions on the localization of IP industry mode, aiming at the rapid development of China’s IP industry.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuxin Zhang
PY  - 2021
DA  - 2021/07/12
TI  - Disney IP Industry Development Strategy
BT  - Proceedings of the 2021 International Conference on Economic Development and Business Culture (ICEDBC 2021)
PB  - Atlantis Press
SP  - 215
EP  - 218
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210712.036
DO  - 10.2991/aebmr.k.210712.036
ID  - Zhang2021
ER  -