Implementation of Contextual Learning Methods to Improve Students’ Softskills

DOI

10.2991/assehr.k.210202.094How to use a DOI?

Keywords

Contextual Learning Methods, Service Marketing course, Softskill, innovative, solution

Abstract

The Management Study Program of the Faculty of Economics, Andalas University, offers Services Marketing courses in the even semester. However, evaluation of the previous class indicates that students have difficulties in discussing cases that occur in businesses that manage services. Even though the students understand the concepts and theories discussed in the subject, they are not yet able to provide applicable, original, and logical solutions to problems that occur in the business organization. To overcome these shortcomings, contextual learning methods are applied. This method, which is so far has been practiced to overcome limitations in teaching methods, is centered on students who are innovative. This method is considered appropriate to achieve educational goals based on learning achievement. The contextual learning method is a learning model that links learning material to the real world or actual situations. The results of the evaluation of the learning process in the form of an online questionnaire distributed to students at the end of last semester show that this method is useful because it is able to attract students’ interest in learning. It also increases students’ motivation and soft skills, especially in communication and team-work. This contextual learning method creates a more conducive classroom atmosphere, improves students’ enthusiasm to discuss cases that occur in the service business and problem-solving abilities, and provides good solutions for the desired graduate learning outcomes.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Verinita
AU  - John Edwar
PY  - 2021
DA  - 2021/02/03
TI  - Implementation of Contextual Learning Methods to Improve Students’ Softskills
BT  - Proceedings of the 3rd International Conference on Educational Development and Quality Assurance (ICED-QA 2020)
PB  - Atlantis Press
SP  - 546
EP  - 549
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210202.094
DO  - 10.2991/assehr.k.210202.094
ID  - 2021
ER  -