Development of Learning Technology in the Course Marketing Management 1

DOI

10.2991/assehr.k.210202.096How to use a DOI?

Keywords

Development of learning technology, blended learning, videos, creativity

Abstract

Teaching of Marketing Management 1 courses has been using the method of exposure to marketing management concepts and theories. The lecturer explains the concept or theory in class. The next week the lecturer gave the case and the students discussed the case. The case is determined by the lecturer. So that it causes students to feel bored because there is no media and video that interest them to study this course material. As a result, students only understand the concept so that the styling of the concept of Marketing Management 1 is not optimal. This is due to the low variation in the teaching methods and teaching media used. Because it is necessary to provide a learning method using the blended learning method. Andalas University already has an adequate Learning Management System (LMS) platform for e- learning, but not many have used it.Blended learning is a learning method that combines face-to-face meetings with online material in harmony. This blended learning will create a learning experience for learning outcomes that have been set in the Marketing Management course 1. In blended learning, the Marketing Management 1 course implements the e- learning process 4 out of 16 meetings in 1 semester. The lecturer has a semester learning plan in the form of blended learning which includes synchronous and asynchronous learning activities. Learning content is uploaded at Ilearn Andalas University in the form of instructional videos. Implementation of learning with this learning method creates student curiosity to find out what videos and other materials the lecturer will provide at the next online learning meeting. Students feel more excited, their creativity will increase to explore abilities in technology. This online learning method increases student understanding of the Marketing Management material for the better because the material provided is more interesting

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Verinita
AU  - Yanti
AU  - Ratni Prima Lita
PY  - 2021
DA  - 2021/02/03
TI  - Development of Learning Technology in the Course Marketing Management 1
BT  - Proceedings of the 3rd International Conference on Educational Development and Quality Assurance (ICED-QA 2020)
PB  - Atlantis Press
SP  - 557
EP  - 560
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210202.096
DO  - 10.2991/assehr.k.210202.096
ID  - 2021
ER  -